Bringing content and imagination to the wasteland of advertising since 2012.
Bringing content and imagination to the wasteland of advertising since 2012.
Currently I am working as a Creative Director at TBWA Brussels. Clients include nmbs (Belgian Railway Company), Telenet, KBC, Streamz and Mini.
Having great neighbours pays off. Together with our downstairs friends from Uncompressed, we developed the full brand identity and social content strategy for WÜRST, a haute dog restaurant chain by Jeroen Meus.
Today, we’re very happy to report that the fruit of our collaboration was celebrated with a Bronze Epica Award in the branding category. All the more proof that teamwork is the best work.
The jury selected the best entries among nearly 4000 submissions from independent agencies worldwide. We won 2 gold awards for our Nike SB film ‘Brotherhood Of The Feet’ (Online Advertising and Marketing, Online Film & Video – Best editing). The National Stew ‘n Fries Day case for één was amongst the four gold winners in the Marketing Effectiveness – integrated campaign category.
Needless to say that the cultural industry suffered due to COVID-19. When they finally got some perspective, they wanted to re-open in a positive mindset and convince people to buy tickets. Traditionally cultural life has a break during summer. But in 2021, the re-opening lead to a load of spontaneous initiatives. The industry needed to get the word out and a platform that would guide the public to what the industry has to offer.
We created an integrated campaign and found media partnerships to increase the reach: newspaper De Morgen integrated our claim all summer long for all editorial pieces linked to culture and Radio 1 dedicated an entire day to the campaign.
How do you position a Flemish streaming service in a very crowded market? Well, by acting local as fx%*k.
Series of teaser videos announcing the release of the Mini Electric x Mosaert limited edition. In two iconic, totally different Belgian settings, Paul Van Haver (Stromae), Luc Van Haver, and Coralie Barbier of the Mosaert Label talk about this exclusive collab and how bringing together opposite worlds has become their trademark.
I'm always open for opportunities. You never know. Maybe together we can Make Lemonade great again.
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