Make Lemonade is me, Willem Van den Hoof. Founded in 2012 as a one man agency, Make Lemonade quickly grew to a 15 people enterprise. I then realised that I went from being an entrepreneurial creative to something I didn't really had in mind when I started: a business manager.   So, it was time to go back to the roots: a one-man show, working freelance for agencies as a Creative Director, - Storyteller, - Consultant, - content guy, or whatever. Or working on projects with likeminded partners.