Alpha Play is a streaming platform for classical music. Unlike Spotify, they don’t rely on algorithms to create their playlist. Alpha Play works with experienced and renowned musicologists to handpick the music. Their playlists are curated by humans, not by algorithms.
With ‘Hyper Curated Playlists’, we created a PR-story and digital campaign to launch Alpha Play to a broad audience. Conductor Philippe Herreweghe and popsinger Daan each curated their own playlists from a very personal point of view.
In honor of Mother’s Day één printed 50.000 aprons and asked us to come up with a campaign to distribute them. We launched a tv commercial and a digital platform where people could order their own aprons and find various tips and tricks for celebrating Mother’s Day.
Eén wanted to reestablish tv chef Jeroen Meus as the original master of home cooking. We launched a nationwide poll for the ultimate Belgian classic dish and invited the Belgian people to cook the winning dish on the first national Stew 'n Fries Day.