The Belgian White Ribbon Representative asked us to make people aware that (sexual) harassment online is just as inappropriate as in real life. And because everyday thousands of people are a victim of these criminalities, we decided to make a victim with a huge impact on Belgian people because of her amount of reach. The result was exactly the reason why this campaign was needed…
Alpha Play is a streaming platform for classical music. Unlike Spotify, they don’t rely on algorithms to create their playlist. Alpha Play works with experienced and renowned musicologists to handpick the music. Their playlists are curated by humans, not by algorithms.
With ‘Hyper Curated Playlists’, we created a PR-story and digital campaign to launch Alpha Play to a broad audience. Conductor Philippe Herreweghe and popsinger Daan each curated their own playlists from a very personal point of view.
To increase awareness for één's new fall season and to launch their new visual identity, we gave the Belgian viewers returning from summer holidays a warm welcome at Brussels Airport. Instead of feeling sad about the end of their holidays, they felt at home before even getting there.