Newspaper De Morgen gave free air tickets to new subscribers. They asked us to communicate this in a straightforward campaign. So we showed people who wanted De Morgen out of our country.  

During the summer break, radio station MNM cancels all its regular shows and replaces it with a large one: MNM Summertime. They organise a variety of events for their listeners at the seaside. In the summer of 2014, two flip-flops were heading for the Belgian coast.

11.11.11 is a charity organization that raises awareness and funds for more undeveloped countries in the South. This year, the focus was on healthcare. In Belgium, it's affordable and taken for granted. So people needed to realise that this is not the case everywhere. 

The Lumière Crime Film Festival highlights the best new series and films from the distributor’s catalog. For the third edition we wanted to evoke the atmosphere of Lumière’s well-loved Scandinavian crime titles, while maintaining high brand recognizability throughout.