Lore Debulpaep returns to her hometown, Leuven, where she started her career in 2009. After working for Boondoggle, (afterworking) in Cape Town and back to working for Famous Grey, she has come home to Make Lemonade. Her no nonsense approach, DIY attitude and her solid organisational skills will make her Make Lemonade’s leading lady. Welcome!
(She’s also got us totally addicted to playing Switch. Very productive.)
Lotte Van Heddegem is joining us and we couldn’t be more excited! During an already promising internship, she turned chairs with her skills as a Digital Project Manager. In the following months, she’s made a jump into the deep end and juggled different clients during her stay over the summer. She wears her heart on her sleeve and has proven to be an indispensable asset to our team. We’ve definitely hit a golden buzzer with this one.
Also, there’s one more thing you should know about Lotte. She sings. All the time.
Time to shake a little booty and pop some fancy sparkling stuff cause our queen of memes Cato Decoster danced herself nice and smoothly in the new committee of Youngdogs Belgium.
This summer, Hello bank! was coming to two major festivals and wanted to enter with a bang. Their mission? To spark a conversation amongst their audience with Talking Tatts, scannable tattoos with double the meaning at less than double the pain.The tattoos consisted of an awesome Musketon design and a QR-code, leading to a hilarious pick-upline, random joke or funny message. And the best thing? You could edit your tatt at any moment!
After having your tattoo placed at the Hello bank!-parlour, your next step was to get out there and get scanning. Your friends, hot chicks or total strangers… with almost 25.000 Talking Tatts distributed, the campaign proved to be a big hit amongst the festival crowd.
Side note: we have not yet heard of any Talking Tatt-induced engagements or pregnancies. On the other hand, it’s still pretty early. So it might still happen.
Time to put on our dancing shoes! Torfs, the biggest family-run shoe brand in the country, confided in us for their first ever tv-commercial and nationwide campaign. Needless to say: we definitely got an extra spring in our step!
The campaign will launch in September.
Having great neighbours pays off. Together with our downstairs friends from Uncompressed, we developed the full brand identity and social content strategy for WÜRST, a haute dog restaurant chain by Jeroen Meus.
Today, we’re very happy to report that the fruit of our collaboration was celebrated with a Bronze Epica Award in the branding category. All the more proof that teamwork is the best work.
The jury selected the best entries among nearly 4000 submissions from independent agencies worldwide. We won 2 gold awards for our Nike SB film ‘Brotherhood Of The Feet’ (Online Advertising and Marketing, Online Film & Video – Best editing). The National Stew ‘n Fries Day case for één was amongst the four gold winners in the Marketing Effectiveness – integrated campaign category.
At Make Lemonade, we value content and imagination over scale and prestige. When we’re hiring, we want likeminded people.
We’re looking for a kick-ass creative with art directional skills and at least three years of experience, to team up with our highly talented Cato Decoster. Someone who’s not afraid of going beyond the extra mile. Someone who doesn’t use too many buzzwords, but whose work shows that he or she is always ahead of the game.