Canvas asked us to prepare the viewers and the Belgian fans in general for the Fifa World Cup in Brazil. They wanted to do this in a way that is faithful to the channel's identity and programming tradition.
Davey Awards 2014: Silver (Integrated campaign)
Canvãs Do Brasil was a pop-up channel showcasing the best Brazilian drama and documentaries, along with in-house productions infused with a Brazilian flavor.We also recruited real natives by placing ads in the Brazilian expat magazine. Each of them represented a different aspect of Brazil. For a firsthand Brazilian experience, viewers could apply online to meet up with the host of their choice. We captured these encounters in five short documentaries and aired them in prime time on the network’s popular 1st channel.