The Lumière Crime Film Festival highlights the best new series and films from the distributor’s catalog. For the third edition we wanted to evoke the atmosphere of Lumière’s well-loved Scandinavian crime titles, while maintaining high brand recognizability throughout.
For the print campaign we focused on the most evocative attributes of a crime series: the evidence. To create a truly cinematic feel we opted for photography instead of digital compositing. The type was jigsawed out of wood and arranged in compositions with the props. The print campaign was co-created with our neighbours, Uncompressed.