Work 

Work

At Last

Needless to say that the cultural industry suffered due to COVID-19. When they finally got some perspective, they wanted to re-open in a positive mindset and convince people to buy tickets. Traditionally cultural life has a break during summer. But in 2021, the re-opening lead to a load of spontaneous initiatives. The industry needed to get the word out and a platform that would guide the public to what the industry has to offer.
We created an integrated campaign and found media partnerships to increase the reach: newspaper De Morgen integrated our claim all summer long for all editorial pieces linked to culture and Radio 1 dedicated an entire day to the campaign.

TBWA\ Brussels - CULT! - July, 2021
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Mini x Mosaert

Series of teaser videos announcing the release of the Mini Electric x Mosaert limited edition. In two iconic, totally different Belgian settings, Paul Van Haver (Stromae), Luc Van Haver, and Coralie Barbier of the Mosaert Label talk about this exclusive collab and how bringing together opposite worlds has become their trademark.

TBWA\ Brussels - Mini - July, 2021
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Streamz

How do you position a Flemish streaming service in a very crowded market? Well, by acting local as fx%*k.

TBWA\ Brussels - Streamz - July, 2021
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Herleven, Leuven na 1918

HERLEVEN, Leuven na 1918

HERLEVEN, Leuven na 1918. An exhibition about the reconstruction of Louvain after the First World War. Answering these two questions: "How did the inhabitants of Louvain rebuild their city after World War I?" and "How did they rebuild their lives?".

We were the creative partner of the city council of Louvain for this exhibition. Together with Uncompressed we developed the brand identity for the exhibition.

 

Stad Leuven - May, 2018
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Daan Alpha Play

Hyper Curated Playlists

Alpha Play is a streaming platform for classical music. Unlike Spotify, they don’t rely on algorithms to create their playlist. Alpha Play works with experienced and renowned musicologists to handpick the music. Their playlists are curated by humans, not by algorithms.

With ‘Hyper Curated Playlists’, we created a PR-story and digital campaign to launch Alpha Play to a broad audience. Conductor Philippe Herreweghe and popsinger Daan each curated their own playlists from a very personal point of view.

 

Alpha Play - May, 2018
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Nike SB - Brotherhood

Brotherhood

For the occasion of a new Nike Skateboarding line tied in to the World Cup, we joined forces with Shadowplay Films and headed to Brazil to shoot a skateboarding film. The Brotherhood of the Feet draws subtle parallels between the worlds of skateboarding and soccer. 

Nike SB - October, 2016
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Kinepolis - The Bank Job

The Bank Job

Kinepolis aims to give its clients the ultimate movie experience and, to that end, combines a state-of-the-art cinema infrastructure with an offer geared to various target groups. To emphasize that there's no place where you can experience film more intensely, we made an intense movie trailer like commercial. 

Kinepolis - November, 2016
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WÜRST - Opening Ghent

Opening Ghent

Tv-chef Jeroen Meus was about to open a second haute dog restaurant in Ghent, a city he knew little about. So we put him in the back of Ghent's most notorious taxi driver's cab. Fouad showed him around town and learned him what Ghent is all about. 

WÜRST - November, 2016
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Scandinavische week - canvas

Scandinavian week

For Belgian TV channel Canvas’ 15th anniversary, we came up with a stunt that involved and showcased the channel's actual content programming. 

Canvas - October, 2016
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Canvas - Olympia

Olympia

This ad tells the story about a family of Greek discus players. The routine that Evagelatos, the main character goes through is used as a metaphor for the Greek economy and the perseverance of the Greek people. After the Games, tv-channel Canvas is there to report about the economic situation. 

Canvas - October, 2016
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