For Belgian TV channel Canvas’ 15th anniversary, we came up with a stunt that involved and showcased the channel's actual content programming.
CCB 2013: Shortlist (Integrated)
CCB 2013: Gold (Media - Best use of mixed media)
Cannes Lions 2013: Shortlist (Film - Publications & media)
For one week, we turned Canvas into Kånvas and shifted focus to Scandinavian content. We created a temporary tv channel with a Nordic look & feel, new idents, a temporary website, and we created partnerships and a series of events to connect with the Belgian viewers.