Make Lemonade 

Make Lemonade

Bringing entertainment in the wasteland of advertising content since 2012. 

News

8 months 1 day ago

Lore is #ontopofthings

Lore Debulpaep returns to her hometown, Leuven, where she started her career in 2009. After working for Boondoggle, (afterworking) in Cape Town and back to working for Famous Grey, she has come home to Make Lemonade. Her no nonsense approach, DIY attitude and her solid organisational skills will make her Make Lemonade’s leading lady. Welcome! 

(She’s also got us totally addicted to playing Switch. Very productive.)
 

8 months 1 day ago

The new voice of Make Lemonade

Lotte Van Heddegem is joining us and we couldn’t be more excited! During an already promising internship, she turned chairs with her skills as a Digital Project Manager. In the following months, she’s made a jump into the deep end and juggled different clients during her stay over the summer. She wears her heart on her sleeve and has proven to be an indispensable asset to our team. We’ve definitely hit a golden buzzer with this one.

Also, there’s one more thing you should know about Lotte. She sings. All the time. 

8 months 1 day ago

Cato joins Youngdogs Belgium (although she’s more of a cat person)

Time to shake a little booty and pop some fancy sparkling stuff cause our queen of memes Cato Decoster danced herself nice and smoothly in the new committee of Youngdogs Belgium.

Work

Herleven, Leuven na 1918

HERLEVEN, Leuven na 1918

HERLEVEN, Leuven na 1918. An exhibition about the reconstruction of Louvain after the First World War. Answering these two questions: "How did the inhabitants of Louvain rebuild their city after World War I?" and "How did they rebuild their lives?".

We were the creative partner of the city council of Louvain for this exhibition. Together with Uncompressed we developed the brand identity for the exhibition.

 

Stad Leuven - May, 2018
view case
Daan Alpha Play

Hyper Curated Playlists

Alpha Play is a streaming platform for classical music. Unlike Spotify, they don’t rely on algorithms to create their playlist. Alpha Play works with experienced and renowned musicologists to handpick the music. Their playlists are curated by humans, not by algorithms.

With ‘Hyper Curated Playlists’, we created a PR-story and digital campaign to launch Alpha Play to a broad audience. Conductor Philippe Herreweghe and popsinger Daan each curated their own playlists from a very personal point of view.

 

Alpha Play - May, 2018
view case
Torfs - Life's biggest moments

Life's biggest moments

Nailing the job interview you were nervous about. Finally agreeing to the blind date your best friend has been trying to set you up for. Getting married to the love of your life. Watching your baby take his first steps. Life has a lot of milestone moments in store for you. And with Torfs shoes, you are ready to conquer them all. 

In our second TV campaign for Torfs we demonstrate that Torfs is your shoe-partner during life’s biggest ànd smallest moments.  
 

Torfs - March, 2018
view case

Team

CEO/Creative Director
Willem
Van den Hoof
Account Director
Lore
Debulpaep
Creative
Cato
Decoster
Project Manager
Lotte
Van Heddegem
Administration & Support
Sophie
Goossens

We're always looking for fresh talent.

Looking for a new career opportunity or an exhilarating internship? Do not hesitate to contact us!

Join the team
We Make Lemonade
Squeezing